The oh-so casual and regular t- shirts are now no more a simple piece of clothing. The creative duo Hina Palkar and Ashwin Palkar’s youth fashion brand I Wear Me presents T-shirts in an entirely different way. Hina who loves to play around with shapes and create new geometry and Ashwin who describes himself as a gadget freak, photography addict, incorporates art and design innovatively into fashion.

They started on 24th April, 2011, mainly to promote art and design in the Indian community. “We have always seen one liners, humors and tongue in cheek statements floating around on t-shirts. It was boring and hence we wanted to do something different and bring a fresh wave of design trend.”

Their brand brings exciting and vibrantly designed T shirts without harming the environment. The couple recently tied- up with Shop For Change, to promote fair trade and use of organic cotton clothing in India. The t-shirts manufactured in fair trade factories do not support child labor or use toxic dyes and harmful chemicals. The best part farmers are paid a fair price for their produce. Currently, two ranges; a completely organic range and cotton modal range are on offer for the customers. Both ranges are eco friendly and have been manufactured using sustainable production processes.

Hina told YourStory.in, “IWM has also started to retail its t-shirts from various stores in major Indian cities. We would continue to build a strong retail network. We have been asked a lot if there is a brand store in the offing, well we definitely want it but it will take some time before we launch that. We are also planning to stock our products at various other multi-brand e-store, this gives us visibility.”